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Client: KHAWAK LTD KABUL
Industry: Luxury Handicrafts / Interior Design
Services Provided: Supplier Liaison, VIP Client Reception & Logistical Support, Multi-modal Export Fulfillment.
Cooperation Period: Ongoing
Trade Route: China (Manufacturing) → Germany (Retail)
Total Project Value: Over USD $1.5 Million
Core Challenge: Providing a seamless, white-glove service experience for a discerning client dealing in high-value, handmade art, requiring cultural sensitivity and meticulous coordination for repeated, smaller shipments.
KHAWAK LTD KABUL is a prestigious dealer of authentic, hand-woven silk carpets, catering to a high-end clientele in Germany. Their business is built on an uncompromising standard for quality, unique designs, and deep, personal relationships with both weavers and customers.
Their unique business model presented specific operational challenges:
The “Personal Touch” Imperative: The client frequently travels from Germany to personally select and approve carpets at the factory. This required a local partner who could provide more than just logistics—it demanded a cultural and logistical concierge service.
Bridging the Communication Gap: Effective communication between the international client and the local manufacturers was critical to ensure design specifications and quality standards were perfectly understood and met.
Complexity in “Small but Premium” Shipments: Unlike bulk container loads, the business involves multiple, high-value, smaller shipments. Each shipment required the highest level of care in handling, packing, and customs documentation to ensure the priceless carpets arrived in pristine condition.
We understood that we were not just shipping goods; we were facilitating an artisanal process and nurturing a client relationship. Our role evolved into that of a trusted local representative and operational partner.
Seamless Factory Liaison & Communication:
We acted as the primary point of contact, managing all pre-visit preparations with the manufacturers, ensuring a productive and efficient selection process for the client.
Our team provided precise translation and technical clarification, ensuring the client’s exacting standards were communicated effectively to the weavers.
Premium VIP Client Reception Services:
We orchestrated a comprehensive reception service for the client’s visits, including airport transfers, hotel bookings, and factory transportation.
We accompanied the client during factory visits, facilitating discussions and providing on-the-ground support, allowing them to focus entirely on selecting the perfect carpets.
Meticulous Order & Fulfillment Management:
We maintained a detailed database of all selected carpets, their specifications, and their designated shipments.
We managed the post-selection process, including final quality checks, specialized anti-moth treatment, and bespoke packaging to guarantee protection during transit.
Flexible & Secure Logistics for Luxury Goods:
We tailored a flexible shipping program, utilizing both air and sea freight based on the client’s urgency and cost considerations for each batch.
We handled all export formalities and provided expert advice on German import regulations for textiles, ensuring smooth and delay-free clearance.
Our partnership has allowed KHAWAK LTD KABUL to operate with peace of mind and enhanced efficiency, strengthening their brand in the competitive European market.
Enhanced Client Experience: The client’s factory visits are now seamless and highly productive, strengthening their direct relationship with the artisans and their confidence in the supply chain.
Zero Miscommunication Errors: Our expert liaison role has eliminated costly misunderstandings regarding designs, colors, and quality, ensuring the final product always matches the client’s vision.
Reliable and Secure Deliveries: We have successfully managed dozens of individualized shipments with a 100% record of on-time, damage-free delivery, preserving the value and beauty of every carpet.
Strategic Operational Extension: Chinalonghan has become an indispensable extension of the client’s team in China, allowing them to manage their core business in Germany without operational worries.
“In the delicate business of handmade silk carpets, trust is everything. Chinalonghan provides more than a service; they provide peace of mind. They understand our needs at a profound level, treating our precious carpets with the respect they deserve. Their management of our visits and shipments is flawless, making them a true partner in our success.”
— CEO, KHAWAK LTD KABUL
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